Allen Iverson's 'Answer IX', on Display This Sunday

This Sunday, the National Basketball Association (NBA) will be hosting the 2006 NBA All-Star Game at the Toyota Center in Houston, Texas and my, will it be a marketing extravaganza for some of the top shoe companies in the country today.

Yes, all those shining and glittering new shoes by some of the most-recognized NBA superstars will be on display. And it only happens in the NBA All-Star Game.

The shoes will be on display on Sunday and I'll try to give you a prelude to what to expect.

From all the shoes that will probably be in display on Sunday, I'm most looking forward to Allen Iverson's 'Answer IX,' the shoes-without-laces thing always work.

It aims to redefine what a basketball shoe suppose to be. Allen Iverson plays a game of basketball that combines speed and style, and that's what this shoe is all about.

It's Iverson's VERY FIRST 'Pump Technology,' appropriately dubbed as the RBK Pump 2.0 technology.

Perhaps the biggest feature of this shoe is, check this, a dial that you can turn 'auto' or 'off.' When you turn it into automatic, the shoe inflates itself to give you a custom fit, giving you the proper balance and protection you'll need on a basketball court.

Just perfect for the incomparable Allen Iverson. For A.I., his 'Answer IX' truly is the answer.