Jordan Branded Parties in the NBA

Party was the theme when the National Basketball Association (NBA) held it's annual NBA All-Star Weekend in Houston, Texas. It surely was an awesome weekend to remember.

Some of the nation's major celebrities were there, including the likes of ''Mr. New York Knicks'' Charles Oakley. But among those names, only one name truly matters.

Michael Jordan.

Even in this era of the NBA where we see the likes of Tracy McGrady and Kobe Bryant dominate the hemisphere Jordan once hovered over, Michael STILL is the epitome of being a media demi-god.

For instance, at Baron Davis' and Paul Pierce's Eight-Ball Challenge, people were hanging out casually when Charles Oakley walked in. It wasn't the Oak-man who got this party going though, but a posse of sorts behind him with Michael Jordan himself right there at the middle.

When Michael Jordan enters a room, the party, no matter how good or how bad it is, instantaneously BECOMES a party. There's something about ''His Airness'' that people can't seem to get enough of.

MJ looks around, puffed his cigar and then talked with Oakley pretending not to see the swarm of people beginning to crowd around him, taking pictures with their camera phones.

And then he leaves, bringing along ''the party'' with him.

It could be a matter of time before the Kobe Bryant's and the Jermaine O'Neal's of the league reach this ''Brand Jordan'' so to speak. But before that happens, we will continue to appreciate Michael Jordan, especially now that his legend was abruptly retired.